eCommerce with Social Media Funnels — Boomerang Surfboards San Diego

Boomerang Surfboards wanted a digital marketing transformation. The challenge was to upgrade from word-of-mouth to a multichannel experience.

For Boomerang Surfboards, it was vital for the brand to educate its audience about the brand's craftsmanship and expertise in the world of surfboard shaping.

I developed strategy to tell the brand's story through social media and a web store. These two content funnels increased conversions giving his small business a 239% increase in sales.

Boomerang Surfboards Shopify store on iPhone — Go.2 surfboard product page at $795 USD

Instagram-gamified stories, product CTAs, UGC and high performance action content on social, drive conversions, engagement, product credibility and allowed for customer behavior analysis.

Boomerang Surfboards business cards mockup — black and white flat lay with stacked card pile

Shopify Web Store

The web store is a branded eCommerce webpage. I used Shopify to create a user-centered experience and checkout, clean UI that let customers browse efficiently and drive conversions.