Re-Brand for Grassroots Branding Agency

For GR Branding Agency, I spearheaded the agency's re-brand. The challenge was not to create a new brand but to expand and stay aligned with their established set of previously created assets and guidelines.

I did market research and due-diligence to create and add new assets that were high performing and aligned with current trends and styles. Logo variations, color palettes, type families, imagery, monetized effects and brand guidelines were among the assets delivered.

GR EST. 2018 animated logo on dark background
Grassroots Brand Guidelines book mockup — five books showing cover, Special Use Logos, Brand Colors, Typography, and Imagery spreads
Brand Guidelines cover — Grassroots Branding Agency with sunlit grass photography, Updated August 2023
Special Use Logos and Client + Brand Collabs — GR Cares, Eco, Pride, Stamp marks and Citadel co-brand
Brand Colors and Color Ratio — Lime Green, Charcoal, Light Green, White primary palette
Typography — ATC Arquette primary and Boston Skyline decorative script
Imagery — Earth: grass, urban sprout, leaf macro, sunlit dew, tree roots
Filters — GR multiply blend modes and opacity effects on photography