Product Collection — Holiday & Summer
Spiffy Dog wanted to expand their clientele and conversion rate from email campaigns. The challenge was to shift positioning with inventory and clear email campaign stagnation for new and repeat customers.
I developed new collar designs with visuals representing holiday and summer seasons. The goal was to appeal to younger clientele with designs that followed modern trends and used fresh, bright color palettes.
Promotional, on-boarding and transactional campaigns were created to convert from email or social pipelines and retain relevance with B2B clients.
High-contrast product imagery and lifestyle photography for Amazon listings, email headers, and social content.
Client email campaigns consisted of marketing materials and product use-guide diagrams — delivered as multi-page PDF catalogs to wholesale and B2B clients.
